Harrison Holditch co-founded Distillery 98. Harrison oversees day-to-day operations and unites the company’s mix of production, distribution and F&B retail business. From equipment procurement to supervising bar staff and meeting with Distillery 98 leadership to ensure everyone is strategically aligned, Harrison prides himself on setting his team up for success each day.
Harrison’s passion for the Florida coast informs much of what Distillery 98 is about, from the company’s new label, Half Shell, to the roster of other SKUs produced by this sustainable microdistillery. Originally from southeast Texas, Harrison grew up visiting in and around Santa Rosa Beach. It was only natural for Harrison to return to the area after founding this family-run business—and to operate Distillery 98 with both close-knit community and environmental responsibility in mind. When he’s not managing the microdistillery, tasting room and event space, Harrison can be found paddleboarding and enjoying the Gulf beaches nearby.