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Ashley Smith

Speaker. Coach. Founder of Building Bad Ash podcast and Bad Ash Coaching

Epic storyteller, motivational speaker, personal development and fitness coach, and all-around mindset cheerleader, Ashley Smith works with individuals and organizations to inspire hope, build confidence and create life change. She mentors with passion, with a goal of guiding others to live a life of impact and purpose. Her passion and relentless belief in everyday miracles come from her life story of strength and resilience as a sex-trafficking survivor turned radical overcomer.

Over the years, Ashley has worked with various organizations, sharing her story to bring awareness and aid in the restoration of those who feel broken. However, one of her greatest honors is previously serving as Assistant Director of a Santa Rosa Beach non-profit, BeGenerous, Inc, an organization with a mission to help women rebuild their lives after trauma, trafficking and/or addiction.

Ashley is the proud mom of a thriving teenage son, an Auburn University graduate and daughter of a retired United States Air Force Officer. Growing up, she had the opportunity to live both internationally and all over the Southeast. Having moved every two years of her childhood gives her a unique ability to meet and connect with people from all walks of life, to easily anticipate their needs and make them quickly feel a sense of community and support. Her 15+ years of experience in customer service and real estate has given her a knack for making authentic, meaningful connections.

Her latest projects are releasing in 2023: a new podcast, “Building Bad Ash” and a personal development and fitness coaching program, “Build with Bad Ash.”

When not speaking, coaching or selling real estate, Ashley can be found in the gym preparing for her next body building competition, at the beach relaxing, adventuring to new places or cheering on the sidelines of whatever sport her teenage son is playing.